What is a 360° product spin?

How a spin is made

On a turntable. The product sits on a turntable in a studio and is photographed at regular steps, usually 24 frames or more for a full turn. The frames are joined into a loop. See 360 Degrees, a Melbourne studio, prices a 24-frame spin from A$129 a product, ex GST, with the final price depending on size and complexity (checked October 2026).

From a 3D model. A 3D model of the product is built and turned in software. The turn can have as many frames as you like, and any angle can be saved as a still. The product never has to be posted.

Which products it suits

• Shoes and bags, where the heel, sole and back matter.
• Bottles and jars with a back label, where ingredients and directions live.
• Vases and sculptural pieces, whose shape changes as they turn.

It adds less for flat products, like prints, plates or cards, where a front and a side image say it all.

What to ask for

• A looping MP4 for the product page, and the still frames, so any angle can become an image.
• A frame count that turns smoothly at the size it will be shown.
• The same light and background as your other product images, so the spin doesn’t look like it came from somewhere else.

How we make ours

We build a 3D model from your phone photos and turn it on the same plinth and light as the rest of your images. A spin starts at A$99 a product. See a spin.