Product ad creative for Meta and Instagram
Your product images and Reels, set up as ads to test.
From A$10 a variant
Made with AI, then checked against your product.
- Shapes
- Square, 4:5 and 9:16
- Captions
- Written with you, in your voice
- Made from
- Images and Reels we make for you
What the ad variants include
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Variants to test
The same product with different backgrounds, crops and headlines, so you can see what works.
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Every placement
Square for the feed, 4:5 for Instagram, 9:16 for Stories and Reels.
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Captions
Short lines written with you, never claims the product can’t back up.
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Video ads
Your Reels, ready to run as ads.
One phone photo, three ways

The phone photo 
The finished image 
The close-up
Collingwood fig leaf and cedar candle, spec work.
Video ads
Your Reels, cut to run as ads in the feed and in Stories.
Collingwood fig leaf and cedar candleExample
Brunswick Clay speckled stoneware mugExample
What are product ad variants?
Outshot sets up your finished product images and Reels as ad variants for Meta and Instagram, in square, 4:5 and 9:16, with captions written with you. Ad variants start at A$10 each, added to any order. We make the creative, and you or your agency run the campaigns.
3 to 5 business days, start to finish
You send a photo
One phone photo in daylight is enough; a spin needs one of each side. Your label file and a few brands you like help.
We agree the look
A short email about your product, then two quick directions to pick from.
We make and check
Images, Reels and spins, each checked against your photos.
Your files arrive
Sized for the feed, Stories, ads and your product page.
Prices
Opening prices in Australian dollars, per piece. No minimum order, and no GST to add.
- Ad variantAn image or Reel, captioned for ads from A$10 a variant
- Product imagePlain, styled or close-up from A$15 an image
- Reel or short videoAbout 10 seconds, 4:5 and 9:16 from A$35 a video
- UGC-style videoAn AI presenter, never posed as a customer from A$50 a video
- 360° spinA looping video and stills from A$99 a product
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Questions about ad variants
Can I order ad variants on their own?
They’re cut from images and Reels we make for you, so add them to any order, from A$10 a variant.
Do you run the ads?
No. We make the creative and you or your agency run the campaigns.
Who writes the captions?
We draft them with you, in your voice. Nothing claims a result the product can’t back up.
What shapes do I get?
Square, 4:5 and 9:16, which cover the feed, Instagram and Stories and Reels.
Can the ads use our Reels?
Yes. Every Reel we make for you can run as a video ad.